Resources

Mashable Insights!

• 9 Social Marketing Metrics That Actually Matter
  Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential […]
• Advice for Clueless Brands on Social Media
  Dear Bob & Doug: We are husband-and-wife proprietors of an Arizona eatery I won’t name, but which rhymes with “Framy's Fraking Frompany Frakery Froutique & Fristro.” Craziest thing: We were having some trouble with staff who seemed to think that “tips” belonged to “them,” instead of my husband and me. We were also getting some bad Yelp reviews ( […]